Lexus and Leica – Elegance on the Road
Recently, I had the pleasure of creating a series for Lexus Košice, photographing the stunning Lexus NX 450h+. The combination of refined automotive design and the golden light of the Slovak landscape created the perfect canvas for storytelling.
Lexus has always stood for elegance, innovation, and precision. Every curve of the car reflects a harmony between performance and beauty, much like photography itself — where technical mastery meets emotion. Capturing this vehicle on the open road, framed by mountains and sunset, was more than just a commercial shoot; it was an artistic experience.
To translate this feeling, I trusted my Leica cameras. Leica’s ability to render light, shadow, and detail brought out not only the sleek lines of the Lexus but also the mood of the moment. Just as Lexus represents more than transportation, Leica represents more than a tool — both are about experience, passion, and timeless design.
This shoot was a meeting point of two worlds I admire deeply: the artistry of photography and the craftsmanship of automotive engineering.
Lexus and Leica — two names that embody precision, elegance, and the pursuit of perfection.
